Search Engine Optimisation and web site promotion
Web site promotion strategies and Search Engine Optimisation tactics.
Search engine optimization is one of the hottest topics for a webmaster, nowadays. If you have been reading my practical guide, you will have noticed that it has been infused with advice related to search engine optimization.
The easiest aspect of search engine optimization is to ensure that your metatags are optimized. Easy but often forgotten. Read my metatags article for the low down on this aspect.
Web site promotion.
While search engine optimization is an important aspect of promoting your web site, you should not make the mistake that search engines are the only source of traffic for your web site. My web sites get a large amount of traffic from links on other web sites. While those links help with my search engine ranking as well, I always have chosen link partners who do not bury their reciprocal links in large link directories and because of the content on my sites I also get a lot of one way links from other webmasters who just know that their visitors will like my sites as well. More on this in my link strategy page.
To become a successful webmaster you need to develop a link strategy that helps you both improve your search engine ranking as well as your direct visibility on other web sites. Don't get tempted by all those requests for link exchange where they put a link to your site in a specially developed link directory. On the long run that will hurt you more than what you gain through the short term profit you get from those links.