Metatags. Avoid keyword stuffing and keyword spamming.
Optimising your metatags to improve your search engine ranking.
In the header of each web page are a few metatags and a title, which are very important to get right if you want to improve your ranking on search engines. In particular, optimizing your title, your title metatag, and your description metatag is crucial to achieve better search engine ranking. So, how do you optimize these metatags.
Your title and description need to reflect the keywords that you would like to rank well on in the search engines. If you want to be found for the keyword metatags, for instance, that should be the first word in the title as well as in the title metatag. It should also be one of the first in your description, but if you don't want to over optimize, you might want to put another keyword first in your description. This is what I did for this page:
<title>Metatags optimization without keyword stuffing and keyword spamming</title>
<meta http-equiv="title" content="Metatags optimization without keyword stuffing and keyword spamming.">
<meta name="description" content="Optimising Metatags is important for your search engine ranking, but avoid keyword stuffing and keyword spamming">
Notice I could have used metatag several times in each tag (twice should be fine), but I am too afraid of being penalised by Google for excessive keyword stuffing. You never know what the next update of Google algorithms brings. Sometimes, I even make the two titles slightly different to avoid keyword stuffing.
At the same time, the description is not optimal for my keywords, but this is the sentence that search engines will often display in their results. I believe this description might encourage more people to click on my link inthose results to visit my site.
Avoid keyword spamming in the keyword metatag.
One other metatag that is important is your keyword metatag. Although all reports suggest that Google does no longer uses this metatag, some of the same reports also suggest that Google might penalize you if the keywords you list in this tag are not found in the body of your web page. Can you understand that! That's search engine optimization for you. They call the use of keywords that do not reflect the content of a web page keyword spamming, and while search engines can easily detect that and ignore it, they often choose to penalise you. So make sure that when you change the content of your page, you check whether this tag is still up to date.